While it may be true that expanding your social media presence can prove to be a daunting task, one of the ways you minimize the amount of time you spend when it comes to expanding your social media presence is to use social media automation tools.
Here are some simple tips to think about when it comes to creating an effective social media automation plan for your business.
1. Define Your Target Audience
One of the very first things you should do is to determine who your target audience is. Ideally, you’ll want to be specific regarding the segment that you will target.
2. Listen To What Your Target Audience Goes Through On A Daily Basis
Once you have a good idea of your target audience, the next thing you’ll need to do is to become aware of some of the things that occur in their everyday life.
Some of these include:
- Problem they may be facing
- Goals they wish to reach
- Typical day to day routine
- Brainstorm Content Ideas Important To Your Audience
The next thing you’ll need to do is to think of a few content ideas that will be important to your segment. This means that the content should be about them, not about your products or services. They key thing to remember during this step is that you should be brainstorming content ideas that would be highly valuable and memorable, so that they can share and subsequently come back for more.
- Produce Your Content Ahead of Time
After your brainstorming sessions, the next thing you should be focusing on is the creation of content. You may already have a couple good ideas about some written content that you could share. However, it’s important to note that you should locate images and videos that resonate with your audience as well. It’s a well-known fact that visual content receives a higher level of engagement when compared to written content.
5. Insert Your Content Into a Social Media Automation Tool
Once you have created at least a week or two worth of content, the next thing you should do is to sign up for a social media automation tool that has a built-in editorial calendar or “scheduling” feature, to ensure that certain post occur on certain days as frequently as you choose.
For example, Buffer is a social media marketing automation tool that can be used for Instagram, Facebook, Pinterest, Twitter and Google+. Its scheduling features will essentially allow you to make multiple posts to multiple accounts for as far as a month in advance as long as you insert content beforehand.
No effective social media plan runs without this!
Sign up for my free webinar “How to be a Social Media Superstar”