A Simple Social Media Automation Plan for Your Business

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While it may be true that expanding your social media presence can prove to be a daunting task, one of the ways you minimize the amount of time you spend when it comes to expanding your social media presence is to use social media automation tools.

 

Here are some simple tips to think about when it comes to creating an effective social media automation plan for your business.

1. Define Your Target Audience
One of the very first things you should do is to determine who your target audience is. Ideally, you’ll want to be specific regarding the segment that you will target.

2. Listen To What Your Target Audience Goes Through On A Daily Basis
Once you have a good idea of your target audience, the next thing you’ll need to do is to become aware of some of the things that occur in their everyday life.

Some of these include:

  • Problem they may be facing
  • Goals they wish to reach
  • Typical day to day routine
  • Needs
  1. Brainstorm Content Ideas Important To Your Audience
    The next thing you’ll need to do is to think of a few content ideas that will be important to your segment. This means that the content should be about them, not about your products or services. They key thing to remember during this step is that you should be brainstorming content ideas that would be highly valuable and memorable, so that they can share and subsequently come back for more.

 

  1. Produce Your Content Ahead of Time
    After your brainstorming sessions, the next thing you should be focusing on is the creation of content. You may already have a couple good ideas about some written content that you could share. However, it’s important to note that you should locate images and videos that resonate with your audience as well. It’s a well-known fact that visual content receives a higher level of engagement when compared to written content.

    5. Insert Your Content Into a Social Media Automation Tool
    Once you have created at least a week or two worth of content, the next thing you should do is to sign up for a social media automation tool that has a built-in editorial calendar or “scheduling” feature, to ensure that certain post occur on certain days as frequently as you choose.

 

For example, Buffer is a social media marketing automation tool that can be used for Instagram, Facebook, Pinterest, Twitter and Google+. Its scheduling features will essentially allow you to make multiple posts to multiple accounts for as far as a month in advance as long as you insert content beforehand.

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No effective social media plan runs without this! 

Sign up for my free webinar “How to be a Social Media Superstar”

https://mailchi.mp/3abe58668f96/socialmediawebinar

Don’t Wait … Build Your Brand With Social Media Now!

 

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All businesses need to use social media to promote their business today. But, many business owners don’t realize that their actions on social media is also part of their brand. To expand your brand, it’s important to use social media in a strategic way that supports your core business values. How you promote your business with social media depends on what kind of business you have.

If you’re a speaker, author, or life coach, you’ll handle your branding through social media differently than if your business is about a product or service. If you have products and services, it’s important that you develop a separate brand from your personal brand by creating accounts for each business component. Your @shanaestarnes Instagram account should be used differently from your @shanaestarnes business account on Facebook and Instagram.

On your personal social media accounts, be yourself and be transparent. Admitting mistakes, showing your personality, engaging with others, sharing information is important in building a strong brand. On your business account you should also be a real person, share, engage your audience, and try to be compelling and interesting. However, you look at it, social media is an excellent way to increase your brand.

Using social media can increase brand awareness quickly. Whether you like it or not, people will be talking about your business via social media. If you’re not invested in social media the conversation goes on without you. Not only do you want to be part of that conversation, you also want to be in control of the conversation.

To be in control of the conversation regardless of which social media platform you use, start the conversation. Create excellent content on your websites. Write excellent guest posts for other people’s websites. Share compelling information that other people have shared. Comment in a meaningful way on content that you enjoy, or even content that you disagree with, even if it’s controversial.

Never, ever delete critical information that you find, whether it’s a comment on your blog, or a complaint you discovered on Facebook. Instead, publically deal with the comment in a professional way. Of course, delete offensive comments riddled with swear words, but don’t delete genuine critical comments or complaints. How you deal with these issues will speak volumes to your target audience who sees them.

Use social media to promote the things that your business does and is involved in. Twitter, Facebook, YouTube, Google Plus, and any other social media that your target audience uses, is where you should be promoting your business activities. If you aren’t proud enough of the things you do to promote them then you shouldn’t be doing them. Every blog post you write, every new product you create, every new service you offer should be worthy of the same promotion as the next.

Using social media to expand your brand doesn’t require a physical business, or an online business, it simply requires a business and the desire to be in control of your message.

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Building a Brand for your business should be fun, not frustrating. If you’re stressed out and overwhelmed, click here: Sign up for my free webinar “How to be a Social Media Superstar”

https://mailchi.mp/3abe58668f96/socialmediawebinar

Tax Season 2018 Filing Key Dates and Deadlines

Filing Season Begins Monday, January 22

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The IRS will start processing most returns on January 22, but will not start processing returns with the Earned Income Tax Credit (EITC) or Additional Child Tax Credit (ACTC) until mid-February 2018.

Refund Delays

The PATH Act of 2015 requires the IRS to hold refunds on returns claiming the Earned Income Tax Credit (EITC) and/or the Additional Child Tax Credit (ACTC) until mid February. The IRS is required to hold the entire refund — even the portion not associated with the EITC and ACTC. The IRS cautions that these refunds likely won’t arrive in bank accounts or debit cards until the week of February 27 –- if there are no processing issues with the tax return and the taxpayer chose direct deposit.

 

January 1, 2018 First day to file a federal tax return, though the IRS generally will not accept e-file and free file returns until the date below. Even paper based filings won’t be processed till later in the month
January 22, 2018 IRS E-file to go live, allowing submission of electronic tax returns for the vast majority of tax filers. Paper tax returns will begin processing from this date as well
January 31, 2018 Date by which you should have received a W-2 from employers you worked for during the tax year. If not, contact their HR/Payroll department to resend tax documents
February 1, 2018 Deadline for 1099 statements (factors in your AGI income) that report non-employee compensation, bank interest, dividends and distributions from a retirement plan. This date is also the deadline for self-employed individuals to file and pay in full their fourth-quarter estimated tax payment
February 17, 2018 Financial institutions (e.g Vanguard, Fidelity) must mail out 1099-B, 1099-S and 1099-MISC forms by this date. See what these forms are and if you will need one for your return
March 17, 2018 S Corporation and Partnership tax returns due
April 17, 2018 *Tax Day* Last day for filing federal income tax returns and extension requests. Since April 15th is on a Sunday and Monday is the Emancipation Day holiday the due date has been shifted out to Tuesday, April 17th.
April 17, 2018 Deadline for filing state income tax returns (for most states) and extension requests. Last day to make a contribution to a Traditional or Roth IRA, Health Savings Account (HSA), SEP-IRA or 401(k)
April 17, 2018 FBAR (Foreign Bank Account Report) forms due for taxpayers who have signature authority over $10,000 in total in foreign bank accounts in the prior year. Laws enacted last year change the standard FBAR due date to “tax day” (vs June 30th as in years past). No extensions are allowed and forms must be filed electronically.
June 17, 2018 U.S. citizens or resident aliens living abroad must file tax returns and pay any taxes due by this date (or file for a four-month extension)
October 17, 2018 Filing approved extended federal, state and S-Corp/Partnership income tax returns Note: you still need to file for an extension request by April 17th
April 15, 2021 Filing a 2017 tax amendment. You can file an amended or previous year return anytime, but you have a deadline of 3 years from the original due date to claim any tax refund.

 

 

Why Plan For The Future?

Like many people, you’ve probably set aside money to pay for the important events in your life: a new house🏡, a dream vacation🏖️, college tuition🏫 for children👧👦 or retirement🏝️. Planning ahead was a good idea because you could be sure the money would be there when needed.

FINAL EXPENSES are no different….Life Insurance is one of the ways you provide for your family, planning ahead with coverage to help with final expenses such as funeral and burial costs, medical bills or outstanding debt. YOUR FAMILY DEPENDS ON YOU to help meet their needs and make good decisions about the things that affect their lives.

Don’t leave your family with bills to pay…A funeral today can easily reach over $9,500 when the purchase of cemetery property and a grave marker are included.* Medical bills, legal costs and other final expenses can add significant my to the financial burden.

Peace of mind protection…Choose an affordable permanent whole life policy to provide extra security for your loved ones. By pre-funding your final expenses today, you can prevent the financial burden on those closest to you and be assured that the money will be there to help cover the costs.

*According to the National Funeral Directors Association 2009 study.

Shanae Starnes
Independent Life and Health Advisor
Licensed in NC & SC

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Hair Loss, Hair Growth and THE SOLUTION!!

Hi I am Shanae Starnes I am a Career & Technical Cosmetology Educator at a local High School in Huntersville, NC which is right outside of Charlotte, NC…My passion for hair and education spans back over 20 years.  My education, experiences and willingness to help others look and feel their best is the underlying reason I decided to join the movement to help the over 80% of women experiencing hair loss who do not report hair loss to their doctor and the over 66% who do not talk to their stylist about hair loss.  Let’s put education in the forefront of the Stylist and Client so that we can achieve more together.


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Text “Grow” to 980-345-9746 or leave your information below!